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銆�銆�鍔犲窞锛屽湥濉斿厠鎷夋媺(2016骞�4鏈�28鏃� )- 鎿�(j霉)鍏ㄧ悆闋�(l菒ng)鍏堢殑甯傚牬鐮旂┒鍜岄噸瑕佽瑙ｆ彁渚涘晢IHS 鍏徃 (绱愮磩璀夊埜浜ゆ槗鎵�: IHS)鐮旂┒椤ず锛屾湁婧愮煩闄ｆ湁姗�(j墨)鐧�(f膩)鍏変簩妤甸珨(AMOLED)椤ず灞忕敱浜庢垚鏈洿浣庝互鍙婃柊鍒堕�犳キ(y猫)鐢�(ch菐n)鑳芥彁鍗囩瓑鍥犵礌锛屽湪绲傜甯傚牬鐨勬秷璨�(f猫i)闆诲瓙瑷�(sh猫)鍌欎笂鎳�(y墨ng)鐢ㄦ洿鐐哄唬娉涳紝杩庝締蹇�熺櫦(f膩)灞曟柊闅庢銆傜洝绠℃恫鏅堕’绀哄睆( LCD)鎶�琛�(sh霉)浠嶇劧鏄’绀鸿妤�(y猫)鐨勪富灏�(d菐o)鎶�琛�(sh霉)锛屼絾鏄�2016骞碅MOLED灞忓箷鍑鸿波閲忚純鍘诲勾鍚屾湡灏囦笂婕�40% 锛岄仈(d谩)鍒�3.95鍎勮嚭锛屽叾鐕熸敹闋�(y霉)瑷�(j矛)灏囧闀�25%锛岄仈(d谩)鍒�150鍎勭編鍏冦��
銆�銆�IHS Technology椤ず鎶�琛�(sh霉)闋�(l菒ng)鍩熼珮绱氱附鐩�(ji膩n)璎濆嫟鐩婂厛鐢熻〃绀猴細“AMOLED閫愭几鎴愮偤骞虫澘椤ず琛屾キ(y猫)鏈�闁冧寒鐨勮鏄�” 锛屼粬瑾�“鐩告瘮娑叉櫠椤ず灞忥紝AMOLED灞忕殑绲�(ji茅)妲�(g貌u)鏇寸啊鍠紝澶栧舰鏇磋紩钖勶紝鑹插僵椋藉拰搴﹀拰灏嶆瘮搴︽洿楂橈紝涓旈熆鎳�(y墨ng)鏅傞枔鐭紝鏇存槗瀵�(sh铆)鐝�(xi脿n)瑙告懜鍔熻兘”銆傛澶栵紝AMOLED閲囩敤鑱氬悎鐗╂煍杌熸潗璩�(zh矛)鍩烘澘锛屾煍鎬ф洿澶э紝鍙綆鍙嵎銆傞憭浜庢湁姗�(j墨)闆昏嚧鐧�(f膩)鍏夋潗鏂欏彲浠ラ�氶亷鍙憾鎬у嵃鍒峰伐钘濆埗閫狅紝閫欐剰鍛宠憲AMOLED鐨勫埗閫犳垚鏈湁鍙兘澶у箙涓嬮檷銆�”
銆�銆�鍦�2015骞达紝寰堝闃荤AMOLED鐧�(f膩)灞曠殑闅滅琚敾鍏嬶紝姣斿鐢熺敘(ch菐n)鏁堢巼浣庛�佹敹鐩婄巼绠＄悊鍟忛銆佹姇璩囨垚鏈珮浠ュ強鐧�(f膩)鍏夋潗鏂欏＝鍛界煭绛夊晱椤岃繋鍒冭�岃В锛屽緸鑰屾彁楂樹簡AMOLED闈㈡澘鐢�(ch菐n)閲忋�侽LED宸查枊濮嬪湪寰堝鎳�(y墨ng)鐢ㄩ牁(l菒ng)鍩熸墦闁嬪揩閫熺櫦(f膩)灞曢�氶亾锛屽挨鍏舵槸鍦ㄦ櫤鑳芥墜姗�(j墨)銆佹櫤鑳芥墜琛ㄣ�佽粖杓夐’绀哄櫒銆佸鐢ㄩ浕鍣ㄥ強杩戠溂铏涙摤鐝�(xi脿n)瀵�(sh铆)(VR )瑷�(sh猫)鍌欏拰闆昏绛夐牁(l菒ng)鍩熴�傝瑵鍕ょ泭鐐�“鐢�(ch菐n)閲忔彁楂樺拰鎴愭湰闄嶄綆閫欏叐鏂归潰鍒╁ソ娑堟伅鍚稿紩钁楄秺渚嗚秺澶氱殑瑷�(sh猫)鍌欏埗閫犲晢鍦ㄥ叾鐢�(ch菐n)鍝佷腑浣跨敤AMOLED椤ず灞�”銆�
銆�銆�鑸変緥渚嗚锛屼笁鏄熼浕瀛愬湪鍏跺皥鏈夌殑Galaxy绯诲垪楂樼鏅鸿兘鎵嬫(j墨)涓婂爡(ji膩n)鎸佷娇鐢ˋMOLED锛屼互姝ゅ睍绀轰笁鏄熺殑鐗硅壊銆傝嚜2015骞翠笅鍗婂勾浠ヤ締锛屾洿澶氭櫤鑳芥墜姗�(j墨)鍝佺墝 -灏ゅ叾鏄腑鍦嬪埗閫犲晢 –閬告搰鍦ㄥ叾瑷�(sh猫)鍌欎笂瀹夎浜咥MOLED灞忥紝渚嬪璋锋瓕銆佸井杌熴�侀瓍鏃忥紝榛戣帗銆佽彲鐐恒�丠TC銆佷腑鑸堛�丱PPO鍜岄叿娲剧瓑銆�2016骞达紝5鑻卞楂樻竻(HD)銆�5.5鑻卞鍏ㄩ珮娓�( FHD)銆�5.5鑻卞鍜�6鑻卞瀵洓鍊嶉珮娓�( WQHD )闈㈡澘灏囨垚鐐篈MOLED鏅鸿兘鎵嬫(j墨)灞忓箷鐨勪富瑕侀﹨(q奴)鍕曞姏銆�
銆�銆�鏈勾搴︼紝AMOLED鍦ㄦ櫤鑳芥墜姗�(j墨)灞忓箷涓婄殑甯傚牬婊查�忕巼鏈夋湜寰�2015骞寸殑17%涓婂崌鍒�21%銆傛摎(j霉)鍫�(b脿o)閬擄紝铇嬫灉鍏徃姝ｅ湪鑰冩叜鍦�2017骞翠笅鍗婂勾灏囨帹鍑虹殑鏂癷Phone鎵嬫(j墨)涓婇噰鐢ˋMOLED 鎶�琛�(sh霉)锛屽彇浠ｇ暥(d膩ng)鍓嶆墍鐢ㄧ殑浣庢韩澶氭櫠纭呰杽鑶滄櫠楂旂(LTPS-TFT )娑叉櫠椤ず鎶�琛�(sh霉)銆侶sieh鍏堢敓瑾�(r猫n)鐐猴細“濡傛灉铇嬫灉闁嬪澶ц(gu墨)妯′娇鐢ˋMOLED灞忓箷锛岄偅涔堥�欑ó杞�(zhu菐n)鍨嬪皣琚鐐烘煍鎬ф墜姗�(j墨)澶栬鐧�(f膩)灞曠殑涓�鍊嬮噷绋嬬銆�”
銆�銆�鏍规摎(j霉)IHS OLED 椤ず灞忓競鍫磋窡韫� 瑾�(di脿o)鏌ュ牨(b脿o)鍛婇’绀猴紝2016骞碠LED闆昏鐨勫嚭璨ㄩ噺灏囬��(j矛n)涓�姝ュ鍔狅紝閫欏緱鐩婁簬OLED宸ヨ棟娴佺▼鏀归��(j矛n)銆佺敓鐢�(ch菐n)鏁堢巼鎻愬崌锛屼互鍙婃湁姗�(j墨)鐧�(f膩)鍏夋潗鏂欐�ц兘閫�(j矛n)涓�姝ュ畬鍠勩�備簨瀵�(sh铆)涓婏紝LG椤ず灞忓叕鍙稿凡缍�(j墨ng)灏囧叾AMOLED骞虫澘闆昏鍗囩礆鐐�65鑻卞瓒呴珮娓呴’绀哄睆锛屽緸鑰屽付闋�(l菒ng)AMOLED閫�(j矛n)鍏ラ珮绔浕瑕栧競鍫淬�侷HS闋�(y霉)瑷�(j矛)2016骞� OLED闆昏椤ず灞忓嚭璨ㄩ噺灏囬仈(d谩)鍒�90钀嚭锛屽悓姣旀縺澧�125%銆�
銆�銆�AMOLED灞忓湪澶栧舰杓曡杽鍜岄珮鍒嗚鲸涓婄殑鍎�(y艒u)鍕紝浣垮緱骞虫澘闆昏叇鍜岀瓎瑷樻湰闆昏叇鎴愮偤鍏跺彟涓�鍊嬮噸瑕佺殑绔舵妧鍫淬�傛垜鍊戦爯(y霉)瑷�(j矛)浠婂勾鐨勪究鏀滃紡闆昏叇甯傚牬锛屽皣鍑虹従(xi脿n)8鑻卞鍜�9.7鑻卞( QXGA )椤ず鍣ㄥ拰12鑻卞AMOLED闈㈡澘銆傝ū澶氶浕鑵﹀搧鐗岄兘瑷�(j矛)鍔冨緸2016骞撮枊濮嬪湪绛嗚鏈浕鑵﹀拰浜屽悎涓�鍙綁(zhu菐n)鎻涗究鏀滃紡闆昏叇姗�(j墨)鍨嬩笂浣跨敤AMOLED鎶�琛�(sh霉)銆傚洜姝わ紝 2016骞翠究鏀滃紡闆昏叇AMOLED闈㈡澘鐨勫嚭璨ㄩ噺闋�(y霉)瑷�(j矛)灏囬仈(d谩)鍒�860钀嚭锛屽悓姣斿闀�63%銆�
銆�銆�鍦ㄩ熆鎳�(y墨ng)閫熷害鍜岀渷闆绘柟闈紝AMOLED涔熸湁鍏朵粬椤ず鎶�琛�(sh霉)鐒℃硶姣旀摤鐨勫劒(y艒u)鍕紝鍥犳鍦ㄨ繎鐪奸’绀鸿ō(sh猫)鍌欎笂—鍖呮嫭铏涙摤鐝�(xi脿n)瀵�(sh铆)(VR)鍜屽寮�(qi谩ng)鐝�(xi脿n)瀵�(sh铆)(AR )瑷�(sh猫)鍌欙紝AMOLED鎶�琛�(sh霉)妤电偤鏈夌敤銆侫MOLED椤ず灞忓拰纭呭熀OLED寰’绀哄睆閮藉彲鐢ㄤ簬杩戠溂椤ず瑷�(sh猫)鍌欙紝2016骞撮�欏叐鑰呯殑閵烽噺闋�(y霉)瑷�(j矛)灏囧悓姣斿闀�119%锛岄仈(d谩)鍒�360钀嚭銆�
銆�銆�璎濆嫟鐩婅〃绀猴細“鍦ㄦ湭渚嗗咕骞村収(n猫i)锛屾苯杌婁笂涔熷皣閰嶇疆AMOLED涓ぎ淇℃伅椤ず灞�”锛屼粬琛ㄧず“AMOLED椤ず灞忕敱浜庡叿鏈夐珮灏嶆瘮搴︺�佸褰㈠彲褰庡彲鍗峰拰鑹插煙鏇村唬绛夌壒鎬э紝浣垮叾鍦ㄦ苯杌婇’绀哄櫒涓婂皣澶ф湁浣滅偤銆傞櫎浠ヤ笂鎵�杩扮殑鎳�(y墨ng)鐢ㄩ牁(l菒ng)鍩熷锛孉MOLED鍦ㄥ伐妤�(y猫)瑷�(sh猫)鍌欍�佸鐢ㄩ浕鍣紝鏁�(sh霉)瀛楁(bi膩o)鐗屽拰寤ｆ挱瑷�(sh猫)鍌欑瓑鏂归潰涔熻槉(y霉n)鍚法澶х櫦(f膩)灞曟(j墨)閬囥��”
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